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We know that world is dynamic,and the rule is survival for the fittest,the seo is the process that analyze about the website's architecture, contents, codes, popularity of its links and it gives prominent relevant search results. The best possible way to set up a search engine strategy is to deal with the experienced,search engine optimization firm. In todays world we cant ignore the importance of search engines, an appropriate and proper search engine should offer the following services to be a most efficent and popular: Search engine optimization companies should analyse and find the oppurtunity and perform competetive research to check out the sucess of internet marketing campaigns. secondly to develop a effective and efficent strategy which brings out big returns on our investments; the most important is to find out the keywords to get a quality traffic on the particular website; on-page optmization strategies should be like that,which pulls the required traffic is to the website.The next is link buiding strategies which would be that must efficent to get one way link, that raises the popularity of the website.The last but not the least is to provide ranking reports which tells us the position of our site on various search engines and should offer a maintanence, and strtegy reviews. SEM is a type of online marketing which helps to promote the visibility of site on a search engine. Online marketing includes email marketing services. Email marketing also called the online email marketing. Email marketing provides a 100+ mails at a time with he help of email marketng software, web based email marketing software and email marketing tools. Online email marketing also known as a bulk email marketing.